Apple is about to make history again! There are claims that the company will be releasing three iPhone versions this year.  This would be a first for the global smartphone brand, well-timed with the 10th year anniversary since the first iPhone was launched.

According to statistics, Apple has sold more than 1billion iPhones since it was launched 10 years ago thus making it the biggest selling smartphone brand in the world after Samsung. Ironically, iPhone is one of the most expensive smartphone brands in the world; a high-end brand consistently associated with the lifestyle of the rich and famous.

Pundits have started giving the versions probable names and they are iPhone 8, iPhone 7 and iPhone7S Plus.

In retrospect, the emergence of iPhone smartphones in 2007 revolutionized the way we use mobile phones. Before this time, mobile phones were practically used for communication purpose alone, anyone who wanted to listen to music would rather do that by owning an iPod, and whoever wanted a high-resolution simulation game did that with a mobile gaming device. But Apple compacted all these into a mobile device giving users same experience.

So what are we to expect in the new iPhone series?

Design

The new iPhone is being enhanced to preserve apple’s leadership status in design and functionality. Image credit: iDrop News

We expect the controversial redesign of the iPhone to cause a major stir. One major feature that will do this is its high-resolution 5.8-inch screen that covers the whole front, technically leaving no space for the usual front button(s). The front camera and the sensor are embedded in the screen.

  • iPhone 8 – 143.5 x 71 x 7.5 mm (5.65 x 2.79 x 0.29 in)
  • iPhone 7 – 138.3 x 67.1 x 7.1 mm (5.44 x 2.64 x 0.28 in)
  • iPhone 7 Plus – 158.2 x 77.9 x 7.3 mm (6.23 x 3.07 x 0.29 in)

The only shortcoming for the iPhone 8 is its protruding dual camera which increases the depth at this point to 9.1mm and may create some imbalance when placed on flat surface

Unique features

The iPhone 8 is radically designed to give users a high-level experience; some of its unique features are as follow:

  • Curved, edge-to-edge OLED display with the iPad’s True Tone technology, possibly with Ion-X glass
  • Home button and Touch ID embedded in the display
  • New biometric security featuring iris scanning, and/or facial recognition via LG’s new 3D sensor technology
  • “Wireless” charging (inductive/magnetic charging, as with the Apple Watch)
  • Enhanced water resistance or waterproofing

Spoilers Alert

The much-anticipated release of the latest iPhone series by Apple is yet another highlight of what the future of smartphones will look like. As seen in Samsung’s recent efforts with the S8 and S8 Plus, bolder ideas and more preference to elegant yet highly functional designs and intuitive user experience.

So who is out to crash Apple’s party?

Google:

Leading the charge is the Google Pixel 2, the release of the flagship phone from Google in collaboration with HTC and LG for the Pixel 2 and Pixel 2 XL respectively will open up the available options for the high-end phone loving consumer.

However, with the fingerprint sensor at the back and just a single lens at the rear camera, it’s hard to see the Google Pixel 2 beating the anticipated iPhone series.

 

 

Widely expected designs of the Google Pixel 2. Image Source: YouTube

Samsung:

It has always been a sort of healthy rivalry between Samsung and Apple, this is evident in Samsung supplying the curve, edge-to-edge OLED screen panels for the Apple’s iPhone 8.

With Samsung Galaxy 8 and Samsung Galaxy 8+, Samsung has charted a new design approach for smartphone makers especially with the curved OLED screen. However, there are minor niggles. Samsung’s decision to put the S8’s fingerprint sensor right next to the camera sensor is their undoing. Many people have complained of always mistaking the two, ending up smudging the camera. But Samsung will continue to trail the blaze ahead of iPhone in the developing world because of its relatively affordable prices.

 

S8 and S8 Plus; Samsung’s Major Takeover. Image Source: CNET.

Future expectations.

Apple’s initial target was to supply 1% of the world’s mobile phone, but according to recent statistics, it supplies between 20 – 40%, and the demand keeps increasing, this is evident in the number of pre-orders that always trail the announcement of a new version each year. In 2016, the preorder of iPhone7, according to T-Mobile, an American mobile retail outlet, was four times higher than the previous record.

Apple’s plan of launching three versions of the iPhone this year is strategic – it’s a further stamp on their leadership status in terms of innovation and design. For years, Apple smartphones have clearly been the best designed and functional products, well registered in the minds of consumers as the best. That mind space is being highly threatened with the latest shipped and expected versions of Samsung, Google and Motorola smartphones. The best to lead is to advance the scope of what innovation, design, and functionality in smartphones can be, Apple has been doing this for ten years and they don’t look like stopping.

The future looks bright for Apple. With this strategy to saturate the mobile phone market with three versions of game-changing smartphones this year, their competitors should panic, especially with the news that the prices of these new versions would be relatively cheaper and affordable as against earlier fears.